How to Choose a Marketing Agency (So You Don’t Get Burnt… Again)

Let’s call it what it is-
You’ve been lied to.

You’ve been promised the world, pitched on big dreams, and slapped with an invoice before anything even happened. Then? Silence. The kind of silence only scammers and snake oil salesmen know how to deliver.

You’re not alone.

Too many good businesses get caught in the trap - fancy presentations, zero execution. Big egos, zero accountability.
Here’s how to make sure it never happens again.

1. Demand Real KPIs

Not “brand awareness.” Not “impressions.”
We’re talking cash in, cost out, leads booked.
If an agency can’t show you clear, measurable KPIs that tie back to actual revenue? Run.

2. Performance-Based or Risk-Shared Pricing

If they’re that confident, they’ll put some skin in the game.
Look for agencies offering models where they win when you do.
At Dominating Markets, we don’t ask for blind trust - we earn it. You get results, or you don’t pay. Simple as that.

3. Transparent Reporting & Communication

Weekly calls. Monthly reporting. Slack threads. Something.
You should never feel like you're guessing.
And you should never have to chase them down.

4. They Actually Get Your Business

Cookie-cutter strategies kill momentum.
You want a team that speaks your language, understands your audience, and doesn’t just plug your offer into a templated funnel.

If they can’t articulate what makes your business unique, they won’t be able to sell it.

Bottom line?

If they can’t offer a win-win deal backed by clarity, communication, and results...
Walk the f**k away.

At Dominating Markets, we take the risk.
We weaponise copy, ads, and automation to actually grow businesses.
You bring the offer - we’ll make it rain.

No excuses. No ghosting. No upfront gamble.
Just results. Or you don’t pay.

Founder, Dominating Markets